Essen, 07.11.2019 – As part of its autumn 2019 conference, the Initiative Online Print e.V. (IOP) welcomed online label pioneer harder-online (labelprint24.de). At the invitation of the Leonard KURZ Foundation, the industry initiative of the online print industry met from 16 – 17 October 2019 in the new conference centre of the KURZ company in Fürth.
New member – Harder Online GmbH
The initiative, which now has 45 members and has been actively lobbying for the online print community since 2007, is delighted about its new member: “labelprint24.de is one of the pioneers in the label sector of online print. Stefan Harder is not only a clever, far-sighted entrepeneur – based on his expertise and entrepreneurial courage, he has made many, unique solutions available online and thus played a significant role in opening up the label sector in online print,” says Bernd Zipper, Chairman of the Board of Initiative Online Print e.V. (www.initiative-online-print.de) and Managing Director of zipcon consulting GmbH.
Stefan Harder, Managing Director, harder-online GmbH is pleased about the admission: “The Initative Online Print is not a club, not a typical association – but a circle of “like-minded people” – who regularly exchange ideas. I was impressed by the familiarity of how even competitors deal with each other without forgetting the competition, and I am pleased that I will be able to participate with my company in the future”.
Technical lecture on the topic of artificial intelligence in customer service
In addition to the new member joining, Sven Engelmann, OMQ GmbH, spoke on the topic of “Artificial Intelligence in Customer Service”. The experienced speaker peppered his talk with interesting and practical examples and confidently answered all questions that arose. The focus of his presentation was the optimal use of chatbots in e-commerce with special consideration of the extended customer requirements in online print.
Impressive insight into the product world of the KURZ company
The meeting was rounded off by a factory tour of the Leonard KURZ Stiftung & Co. KG in Fürth. The members of the IOP had the opportunity to take a look behind the scenes and were impressed by the almost infinite product combinations. KURZ’s products, which are used in both the traditional and online printing industries, impressed the participants. In particular, the high-quality finishing options and the combination of state-of-the-art printing technology in conjunction with exclusive materials stimulated exciting discussions among the members.
